Jaguar is set to release it’s first all electric vehicle in late 2018. Bringing all of Jaguar’s track experience and innovation from the all electric Formula E championship and distilling it down into a commercial road going vehicle.
We were commissioned by Aurora Media to create the 3D technical animations needed to explain exactly what goes on inside the car. Over 5 films that take in thermal management, energy creation and performance we delve inside to highlight Jaguar’s next generation technology. We worked closely with the team at Aurora and Jaguar to create technically accurate 3D models rendered in stylised environments. Often beginning with a motion tracked live action shot, we worked hard to seamlessly transition into the 3D workings of the car using a variety of compositing techniques. We went to great lengths to ensure that the lighting, modelling, texturing and environment all matched live action shots that introduce the animated sections. It was in this way that we were able to meet the high expectations set out by the brief, resulting in a series of films with high production values.