X-Box’s world renowned Forza series required a launch film to promote it’s latest iteration of the game for social distribution.
The idea of a car road trip in the style of 'Top Gear' from Audi HQ to the historic Nürburgring race circuit led to a high-octane gameplay-style video that seamlessly blends gameplay with live-action footage.
The resulting 3min film was launched in time with the game launch and resulted in 150k viewers.